How Digital Advancement Help In Lowering The Pressure On Management In Retail Organisation

Digital advancement have made the business boom and easy as it helps in lowering the pressure of management. The project is a research work on the topic importance of online feedback in different departments in company. The company chosen is Tesco which is a retail based organisation dealing in groceries and general merchandise. The following outcome is assessed in this project.

• Demonstration of detailed knowledge of discipline with area of specialisation.
• Critical analysis using appropriate techniques of research.
• Understanding different methods of research and its application.

INTRODUCTION

Background of the study

Digital advancement has boomed business world by deriving various growth opportunities. It is an effective up gradation as it helps in easy connectivity with stakeholders Communication and interaction with stakeholder is the strategy which helps the firm in adapting to changes of business environment (Loader, 2015). Further, it can be said that digital tools has made easy management for the organisation by making functions digitalised. Moreover, it has established the tools of different tools such as, social media advertising, e commerce, online communication, clod computing, bio metric system etc. However, in accordance with digitalisation, it has been analysed that the products of firm are becoming more personalised with the help of which organisation are able to serve customer satisfaction.

The study is based on online feedback and its importance for leading retailer that is Tesco PLC. It is one of the leading grocery store of UK and holds 3400 stores nationwide. The focus of firm is one serving shoppers every day with little better customer service every day. It is necessary for Tesco Plc to implement the use of Online feedback technique as it is the advancement which will assist the management in analysing need of managing changes in existing products' ad services (Batinic and Kovacs, 2017). Further, it is the strategy which will helps the organising in coordinating with changing customer requirement which will reduce the risk of waste of resources and finished products. Online feedback is the survey method which helps the firm in regularly coordinating with buyers needs and wants. It is the method where consumers just have to rate business and its products according to their level of sat

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